Abstract

The article analyzes the ways of semiotic and cognitive adaptation of the shamanic structure preserved in the archetypal memory of the Kazakh culture. The study examines the symbolic continuity between shamanism and Sufi poetry in the context of structuralist anthropology, the theory of collective baseness, and cultural semiotics. The image of a shaman is described in this context as a universal symbolic agent that reproduces cultural meaning through ritual actions. Archetypal models of K. G. Jung, the concept of the semiosphere by Yu. Through Deleuze's views on semiotic mutation, it is shown how shamanic symbols were transformed in the space of Sufi poetry. Ritual elements, such as kobyz, trance, fire and smoke, live in wisdom poetry with new content in the inner semiotic fields, such as Fana, Khal, obedience to the Pir, recognition through the eyes of the heart. Such adaptations are reasoned through the concept of semantic syncretism and interpreted as a model of semiotic metamorphosis based on the historical continuity and cultural-contextual flexibility of archetypes. In the course of the study, the representational forms of the archetype in culture and the mechanisms of meaning generation, realized through ritual actions, are analyzed in a comprehensive manner by philosophical and anthropological approaches.

Key words: shamanic archetype, semiosphere, Sufi discourse, symbolic adaptation, semantic syncretism, collective identity, structuralist analysis, kazakh philosophy.