Аңдатпа

This article examines existential communicative practices and types of dialogue used in both interpersonal interaction and mass communication. The aim of the research is to develop communicative practices that respond to the ideas of existential philosophy, in which the person is a super value.  The scientific and practical significance of research is determined by the actual problems of spiritual, existential and cultural character experienced by modern society.

The methodology of the study includes ethical-axiological and dialogical approaches, including the study of human values. As a result of the selected topic analysis, the author concludes that it is existential communicative practices that are a priority direction of constructing and building equal dialogue between communicators, which can overcome the acute problem of spiritual values in a global society. Existential practices of communication focusing on dialogue, first of all, are able to help a person overcome feelings of frustration. The value of the conducted research is determined by the author’s attempt to apply existential communicative practices in the development of modern mass communication technologies, which is the greatest difficulty, because the present conditions of economic competition have intensified and intensified the manipulative nature of information flows. Practical significance of scientific work lies in the possibility of application of existential communicative practices researched by the author in interpersonal interaction and in the field of mass communication.

Keywords: communication, existentialism, human being, discussion, debate, polemics, life philosophy.